Botteghe Digitali (Digital Boutiques) is the first web series on the future of Italian businesses and their digitalisation. The project was inspired by an idea from Stefano Micelli (of Cà Foscari University, Venice) and has been developed by Banca IFIS Impresa with the collaboration of Giorgio Soffiato (Marketing Arena).
The aim is to advise and support four selected craft businesses as they ‘go digital’ and make the leap to becoming innovative businesses.
The artisans were assisted by four coaches (Barbara Bonaventura, Laura Bortoloni and Nicola Zago) and a team of specialists. The process was documented in videos, projects and articles, before reaching the final ‘reality’. Follow all the stories at www.botteghedigitali.it.